Diamonds Direct standards largely adopted by the diamond industry are known as the 4Cs: Cut, Clarity, Color and Carat.

Diamonds have remarkable optical characteristics. Because of its extremely rigid lattice, it can be contaminated by very few types of impurities, such as boron and nitrogen. Combined with wide transparency, this results in the clear, colorless appearance of most natural diamonds. Small amounts of defects or impurities (about one per million of lattice atoms) color diamond blue (boron), yellow (nitrogen), brown (lattice defects), green, purple, pink, orange or red. Diamond also has relatively high optical dispersion (ability to disperse light of different colors), which results in its characteristic luster.